MiwakoNails

Our Story: Making Nail Art Easy for Everyone

Our journey began in 2022 with a simple realization—nail art felt too complicated for beginners. A customer, excited to explore gel polishes and tools, quickly became frustrated: brushes were hard to control, tutorials looked easy but failed in practice, and even basic steps felt confusing. Instead of joy, nail products became barriers.

When we asked hundreds of beginners, we heard the same struggles:"Why isn’t there a nail brand for beginners?""Should I apply stickers first or top coat?""Why doesn’t my gel look smooth like a professional’s?""I want detailed nail art, but where’s the right tool?"

So, we set out to change that. We worked with top nail artists and manufacturers to develop beginner-friendly gel formulas—perfecting their texture and flow for effortless application. We simplified complex techniques, creating intuitive tools that make stunning nail art achievable from day one. Nail art shouldn’t be an exclusive skill—it’s a form of self-expression for everyone. Seeing our customers proudly share their first self-made designs proved one thing: nail art should be easy, fun, and frustration-free.